I’m a product designer with 7 years experience in the technology industry and a background in art direction, graphic design and filmmaking.
I’m currently working on ViVi, a web platform that links content to scenes, so viewers can discover more about the shows they watch in a contextual way.
Recently, I’ve started teaching at Create Future how to design interactive prototypes and micro-interactions with Principle, which is a tool that significantly improved my work process.
Last year I returned from six years in Australia, where I have worked and lived with my partner and son.
I worked as a senior UX designer in Data 61 (CSIRO) where I collaborated with scientists and engineers to create tools that help farmers improve their crop decision-making.
Before that, I worked at Console (acquired by PCCW Global), where I led the design team through the creation of an innovative interconnection platform.
Before that, I designed ONE.DC, a data centre infrastructure management tool, and a few award-winning websites.
I’ve graduated from Bezalel in 2005, where I have focused on film and interaction design.
Since then I've explored several creative roles, in advertising, exhibition, magazine, film and theatre.
In 2010, I enrolled into MA studies in Culture Research at Tel Aviv University, where I have focused on Human-Computer-Interaction, and graduated with honours in 2013.
During that time span I started working at Time to Know, an Israeli Ed-Tech company, where I was first exposed to the world of UX and product design. I quickly became very passionate about the intersection between design, technology and cultural impact and have pursued a career in that path ever since.
I love the challenge of solving wicked problems, untangling the complex and turning mundane into fun and delightful. I think technology has the power to make positive impact in the world, if only it is thoughtfully designed.